FREESAT, FREEVIEW, BROADBAND, RADIO AND HD SERVICES ALL IN ONE.
Freesat combined with Freeview, broadband, radio and HD mix will be served up by Project Canvas via a new set top box.
This story started to unfold yesterday (19th May 2009), and we were not surprised as the once well known Project Kangaroo got scuppered.
The set top box (expected next year) will also have the ability to provide on demand programming from the banks of the main five terrestrial channels
provided via the internet. No prizes for guessing who the manufacturers could be as unlike other electrical equipment this one is no secret.
This will be when Project Canvas starts to do their homework as buyers of freesat and Freeview equipment start to count the costs of
their already purchased FREE to view systems. Preoject Canvas will have to find that fine line between on-demand and internet or high street
rental of new films before they can build that customer bank of regular on-demand paying viewers.
Advertising may well be a problem initially as BBC licence holders will expect fair return on their annual fee which at this time is just short
of £150 per receiving equipment.
The advertising steamroller will play a major part in all of our lives as more and more advertisers recognise the selling power of the media.
Check out this website which will explain how advertising is in the process of expanding and how it will affect you;
http://www.doubleclick.com/privacy/faq.aspx
We found the Opt-out cookie section enlightening.
No comments:
Post a Comment