BBC MULTIMEDIA ?
Hybrid set-top-boxes, which allow access to both broadcast and broadband delivered content, are beginning to emerge onto the market. However these tend to offer access to one or the other delivery route at any point in time, resulting in a disjointed viewer experience.
Technology conceived by BBC Research and Innovation allows broadband and broadcasting delivered content to be simultaeously presented as part of a single hybrid service, resulting in a seamless viewer experience.
This maximises the ability to retain the audience as they navigate between the two areas.
The application for internet delivered content range from low data rate features such as Voting and personalised pages of BBCi through to demanding offerings such as supporting Video On Demand for iPlayer.
The BBC can offer truly interactive services, where the viewer can connect both with the broadcaster and with other viewers.
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