BBC TRUST BEGINS PUBLIC VALUE TEST.

BBC TRUST BEGINS PUBLIC VALUE TEST.

BBC Trust begins public value test into local video proposal, yes once again we are seeing our licence fee put to good use.

24 June 2008

The BBC Trust has today started its public value test (PVT) of the BBC's local video proposal.

The Trust has published BBC management's application as well as supporting documents, a service description and a full timetable for the PVT.

Diane Coyle, BBC Trustee and Chair of the Trust's Public Value and Fair Trading Committee, said:

"Last year the Trust challenged BBC management to respond to licence fee payers wanting better local services. We wanted a proposal that would deliver public value with minimum adverse impact on local newspapers and other commercial media services.

"We have now received the management's application and are publishing their plans today. BBC management's proposal for a local video broadband offer to complement existing BBC Local websites supersedes previous plans for a local television service. BBC management believes the proposition will help the BBC meet its public purposes and close the gap between the importance that audiences attach...read full story...