The rules about TV promotions

TV broadcasters can promote their programmes and channels in advertising breaks without these promotions being considered adverts.

They’re allowed to do this under something called the Cross Promotion Code, which is regulated by Ofcom.

Effectively, it means that such promotions are not included in the amount of advertising a broadcaster is allowed to screen each hour.

But there are rules which govern these promotions, particularly when the adverts in question refer to rival broadcasters.

broadcast Bulletin

This month’s Broadcast Bulletin includes one such case when viewers complained about promotions screened by Sky.

You can read more about our ruling and other adjudications by clicking on this link to the Broadcast Bulletin.