Official press release timed and dated 09.00 3rd Nov 2009.
FREESAT TO LAUNCH NEW AUTUMN TV ADVERTISING CAMPAIGN
Freesat, the subscription-free digital TV satellite service, is launching its new advertising campaign on Saturday 7 November 2009.
The campaign focuses on the Freesat+ and Freesat HD services, using idiosyncratic British TV fans to illustrate the benefits of pausing, recording and rewinding live TV and the immersive experience of watching in HD television – for free.
Shot in slow motion to create warmth and atmosphere, the ad features coloured plectrums from the Freesat logo falling like snowflakes around the viewers as they’re drawn into the world of Freesat. The ad finishes on rooftops at dusk with thousands of plectrums raining down from the sky and the Freesat brand line: brilliant for everyone.
The campaign breaks on Saturday evening on ITV1 during ‘Life Stories’ with Piers Morgan and follows the success of Freesat’s Easter advertising that helped drive a 50% sales increase over the summer and saw Freesat overtake BT Vision to become the 4th biggest TV service in the UK.
Will Abbott, Freesat marketing and communications director commented, “Freesat is going from strength to strength and the new campaign reinforces our position as the UK’s premium free TV service. With new Freesat+ HD recorders launching in time for Christmas, and high definition from the BBC and ITV already available nationwide, subscription-free, we’re looking forward to a strong finish to the year.”
Owen Lee, creative director at Farm said: “Freesat has successfully established itself as the best digital TV platform by far for people who expect brilliant TV for free. This campaign elevates the brand and captures the magical experience of brilliant TV for everyone.”