Sunday, 10 February 2008



Data Collection and Analysis
Responses from the Trust website and via emailwere received into a central email folder.
Postal responses were directed to the Trust Unit team conducting the analysis. This data
was then manually extracted and analysed.
Questions 1 and 3 were split as follows to enable accurate conclusions to be drawn without
distorting the consultation.
1(a) – Is current access to the BBC's digital services acceptable?
1(b) – should the BBC be taking action to improve access to its digital services in the lead up
to digital switchover?
3(a) – Are the BBC's “Freesat” proposals likely to be valuable and attractive to all licence fee
3(b) – Are the BBC's “Freesat” proposals likely to be valuable and attractive to licence feepayers who are unable to receive Freeview?
The data was analysed in two ways. Firstly, responses were distilled to give basic yes/noanswers to each question. This data was used to generate the numbers for the quantitative
analyse. Secondly, a representative sample of the detailed comments from each question was
included to form the basis of the qualitative analysis.
Responses from key stakeholders were analysedcarefully as part of this process. Trustees
were given access in full to these responses.
In some instances the responses received were not relevant to the consultation. Some of
these were general enquiries which were referred to BBC Information. Others were
requests for printed copies. Finally, some responses did not answer any of the consultation
questions. These responses were not included in the final analysis.
The consultation made clear the Trust’s intention to publish responses. Respondents were
given the option to submit a confidential response, in whole or in part. Where respondents
request confidentiality in whole no element of their response will be published. Where
respondents request confidentiality in part the relevant information will be withheld.
It is expected that the Trust will publish all responses made on behalf of organisations,
except as discussed above. The responses from individuals have been analysed as part of this

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