Monday 2 June 2008

FREESAT FROM SATELLITE ?



FREESAT FROM SATELLITE ?


FREESAT FROM SATELLITE or 28.2 East is gradually taking hold or is it ?

Saturday proved a strange day for us as we conducted what we will call a straw poll with shoppers at our local Tesco, Asda, Morrisons and Sainsburys.
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We decided to ask only two freesat questions;
No1
Do you own a freesat set top box ?
No2
Would you buy a freesat set top box knowing afterwards there are no monthly fees ?
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The answers we received were wide and varied and covered everything except what our two questions were although we stuck to our guns for an answer.
Some thought we were selling stuff and/or wanting something from them.
Out of 400 different shoppers young and old only 10 had ever heard about the BBC/ITV joint venture.
We put this down to poor advertising.
Out of 400 different shoppers who suscribed to a satellite subscription service all were in favour of buying a freesat set top box. A few were unsure if it meant their sport was threatened but still liked the idea of free TV with no monthly fees.
What we learned;
Freesat future subscribers are looking for free TV and trying to tell future viewers all would be free many were openly scepticle and some stating they will only believe it when they see it.
Women liked the idea of being able to use existing dishes to connect the freesat box as it was free. Women hate paying for subscription TV and would cancel everything tomorrow whereas men will gladly pay for subscription TV as long as their subscription has some sort of sport in it.
One lady told us the only reason she has an existing satellite subscription is because the ordinary TV has little to watch and too few channels but since hearing about freesat she was going to cancel her subscription as this was all the excuse she needed. We argued she could still keep her subscription and have the best of both worlds but she pointed out the old chestnut, "you can only watch one channel at a time". Without any doubt whatsoever
women are more shrewdly aware than men as far as freesat is concerned.
Is it news to you ? then you read it here first!

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