ITV HD launches for Euro 2008
ITV can today confirm that its high definition television service will launch on Saturday June 7th.
ITV HD will launch with live coverage of the Euro 2008 Championships in Austria and Switzerland and will initially be available to viewers watching on Freesat.
The service will be accessible as a simulcast via the red button, with on-screen prompts directing viewers with Freesat HD boxes that high definition programming is available.
In addition to live coverage of the European Championships, ITV’s HD coverage over the summer will also include a range of top movies.